Business

Jury Statement

The jury recognizes the partnership between HBL and Neon as a strong and pragmatic transformation case. Particularly convincing are the open, scalable Banking-as-a-Service infrastructure, around 200 interfaces, and the successful blend of banking and fintech culture. The model combines regulatory expertise and stability with a high pace of innovation and a consistently digital customer experience. The strong market growth, broad adoption, and measurable customer value demonstrate that this approach scales successfully.