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Sarah Mühlemann impressed the jury with her innovative approach to cybersecurity awareness. Since the age of 19, she has been pursuing this mission through her company be[a]ware, where she develops unique role-reversal training experiences that enable participants to think and act like cyber attackers.
By combining retro technology with modern AI, Sarah creates immersive learning environments in which cyber threats become tangible, memorable, and easier to understand. Rather than merely teaching security concepts, she empowers individuals and organizations to experience cyber risks firsthand and build lasting resilience. The jury believes that her ability to bridge technical expertise, creativity, and human behavior positions her to make a meaningful contribution to Switzerland’s digital future.