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Alina Ritzinger impressed the jury with her entrepreneurial mindset and her commitment to making Switzerland’s hidden business champions visible. As co-founder of the marketing agency VidMa and creator of the KMU CEO Videopodcast, she shines a spotlight on companies whose products and services often remain unnoticed despite their significant contribution to the Swiss economy.
By combining storytelling, digital communication, and entrepreneurial curiosity, Alina gives a voice to the Swiss SME sector and helps bridge the gap between innovation and visibility. The jury believes that her ability to connect people, ideas, and businesses positions her as a strong ambassador for the digital future of Switzerland.